Our Latest Blog Posts 02Dec 9 ways to spot fake reviews How to spot fake reviews. Much has come to light in the last year about positive reviews, fake reviews and their impact on local businesses and brands. Amazon launched a lawsuit against companies using fake reviews and inflating the popularity of certain product on their site. Yelp, also accused of having many fake reviews, has taken the proactive approach of suing companies for buying fake positive reviews. (more…) Read More → 03Nov Should I upgrade my HomeStars listing? To pay or not to pay, that is the question. If you are a contractor or home services professional in Canada, chances are you have been contacted by one of HomeStars advertising sales reps at some point. (more…) Read More → 25Oct 10 Online Reputation Management Tips For Businesses Many people count on businesses to do their very best and perform well when it comes to serving their customers, whether it be in-store or online. Of course, every once in a while a business will have issues with customers. However, there are several easy and efficient ways to resolve these types of issues before customers become fed up and end up leaving nasty remarks about a business online on… Read More → 14Oct Getting online referrals Why getting online referrals is important. Most of the contractors I have talked to over the last number of years have one thing in common, and that is that much of their business comes from referrals. That is great, referrals are the best form of advertising your can get. Not only is it free but you also have a bit of trust and rapport built up with the referral already… Read More → 30Sep How to Remove Fake Reviews How to Remove Fake Reviews the Smart and Effective Way The whole purpose of business reviews is to give potential customers the ability to make an informed decision when inquiring about a given business. This allows them to set realistic expectations, which is especially paramount to ensuring that you can maintain a positive image as a contractor or construction business. Learning how to remove fake reviews is important in an… Read More → 14Jun Managing Your Online Reputation Managing your online reputation is critical in business today as studies have shown that a large percentage of people who are looking for a local service provider or contractor base their decision off of online reviews. Search engines tend to rank online review sites highly and highlight the reviews for your own business right within the results page. This means that negative reviews can instantly kill your leads. (more…) Read More → 14May Getting More Online Reviews in 5 simple steps Getting more online reviews is a critical competent for todays contractor. The modern business requires a significant amount of effective content to create loyal customers. This content can take many forms, which includes everything from blog posts to news articles. When dealing with products or services, the most effective type of content is customer feedback. It can sway on-the-fence customers, promote your company's values and draw traffic from search engines. Let's… Read More → 14Dec Your good reputation can hurt you. Is it possible that your good reputation could kill your business? Quite simply yes, and I'll show you how your good reputation can be dangerous below. Having spoken with over 3,000 contractors over the last couple of years I always watch to see how a business markets themselves online. While I was checking my Twitter feed one night, one of the companies I follow posted a tweet saying that they had… Read More →
