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Google Analytics

[x_section bg_color=”#ffffff” class=” ” style=”margin: 0px 0px 0px 0px; padding: 10% 0px 10% 0px; “][x_row inner_container=”true” marginless_columns=”false” bg_color=”” style=”margin: 0px auto 0px auto; padding: 0px 0px 0px 0px; “][x_column bg_color=”” type=”1/1″ style=”padding: 0px 0px 0px 0px; “][x_text]Google Analytics is a free web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. This is a critical component that should be installed on your website (you would be surprised how many don’t have it installed)

How can you tell how successful your website is if you don’t know how many people are visiting it and where they are coming from?

With Google Analytics you can track how many people visit your site, what pages they visit and how long they stay on your pages. More advanced users can set up further filters to track what ads (if your are spending on Pay Per Click advertising) are generating clicks and leads.

[/x_text][/x_column][/x_row][/x_section][x_section style=”margin: 0px 0px 0px 0px; padding: 45px 0px 45px 0px; border-style: solid; border-width: 1px 1px 1px 1px; “][x_row inner_container=”true” marginless_columns=”false” bg_color=”” style=”margin: 0px auto 0px auto; padding: 0px 0px 0px 0px; “][x_column bg_color=”” type=”1/1″ style=”padding: 0px 0px 0px 0px; “][x_tab_nav type=”five-up” float=”top”][x_tab_nav_item title=”Data Visualization” active=”true”][x_tab_nav_item title=”Filtering” active=”false”][x_tab_nav_item title=”Reporting” active=”false”][x_tab_nav_item title=”Communication” active=”false”][x_tab_nav_item title=”Integration ” active=”false”][/x_tab_nav][x_tabs][x_tab active=”true”]Data visualization tools including a dashboard, scorecards and motion charts, which display changes in data over time.[/x_tab][x_tab active=”false”]Segmentation for analysis of subsets, such as conversions. Conversions are simply goals you have set up for visitors to your website. Completing a web form, requesting a quote, clicking to call or ,making a purchase. [/x_tab][x_tab active=”false”]Custom reporting can be setup for different lines of business or different ad campaigns you may be running.[/x_tab][x_tab active=”false”]Email based sharing and communication can be set up to send reports to you or your team automatically.[/x_tab][x_tab active=”false”]Google analytics plays well with many other tools your need for running a successful business including Google Adwords and Website optimization[/x_tab][/x_tabs][/x_column][/x_row][/x_section]

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