9 ways to spot fake reviews How to spot fake reviews. Much has come to light in the last year about positive reviews, fake reviews and their impact on local businesses and brands. Amazon launched a lawsuit against companies using fake reviews and inflating the popularity of certain product on their site. Yelp, also accused of […]
Explainer videos and why you should use them
Explainer videos are a video presentation that introduces a company, product or service to a potential audience that would benefit from it. They are typically only a couple minutes long, and they are usually animated but sometimes live action. There are a number of benefits to using one of these videos on your company website to help people understand why they should be coming to you for what they need. If you have asked yourself, why should I use an explainer video, then please read on to find out.
Should I upgrade my HomeStars listing? To pay or not to pay, that is the question. If you are a contractor or home services professional in Canada, chances are you have been contacted by one of HomeStars advertising sales reps at some point.
10 Top Online Reputation Management Tips For Businesses Many people count on businesses to do their very best and perform well when it comes to serving their customers, whether it be in-store or online. Of course, every once in a while a business will have issues with customers. However, there are several easy and efficient […]
Getting Online Referrals Why getting online referrals is important. Most of the contractors I have talked to over the last number of years have one thing in common, and that is that much of their business comes from referrals. That is great, referrals are the best form of advertising your can get. Not only is […]
How to Remove Fake Reviews the Smart and Effective Way The whole purpose of business reviews is to give potential customers the ability to make an informed decision when inquiring about a given business. This allows them to set realistic expectations, which is especially paramount to ensuring that you can maintain a positive image […]
Network without being a huge jerk.
Can you think of any way that I could help you?
I often encounter people whose primary motivation in meeting people is ‘how can this person further MY agenda’, and those people miss out. Over the years, I have amassed a vast group of contacts in a wide array of businesses, life spaces, with various skill sets and interesting goals. I enjoy learning about people and what makes them tick.
It is of little wonder that I have become known as a person who knows ‘everyone’. I’m often quick to supply introductions to parties that would be of mutual benefit to each other as a result. I like doing it- some great friendships and business relationships have blossomed, as a result, which is satisfying to watch (and, selfishly, to feel a part of).
Managing Your Online Reputation Managing your online reputation is critical in business today as studies have shown that a large percentage of people who are looking for a local service provider or contractor base their decision off of online reviews. Search engines tend to rank online review sites highly and highlight the reviews for your […]
Getting More Online Reviews Getting more online reviews is a critical competent for todays contractor. The modern business requires a significant amount of effective content to create loyal customers. This content can take many forms, which includes everything from blog posts to news articles. When dealing with products or services, the most effective type of content […]